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The changing face of fashion media today

The changing face of Fashion media today. Fashion media is the primal way that fashion is communicated to a wider audience, and when looking at fashion media, we have to look at how technological advances have developed all types of media communication to advance. The market for communication is a large and diverse place, many companies spend enormous amounts of money on communicating their product to a wider audience through marketing, advertising and face to face selling. Therefore it’s no surprise that in order to have your product remembered, the way your customer is exposed to it has to be unique and different to the rest. The most innovative fashion media, like online social media is the most important fashion media today. Social media is a broad term of classification, and not every type of social media can communicate fashion to a viewer effectively. I think that instagram is an extremely important example of fashion media. According to statista.com, there are 800 Million
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MET GALA FASHION REVIEW

MET GALA FASHION REVIEW 2018 The Met Gala is, to fashion, what the olympics is to sport, what tea is to British people, what facetune is to beauty gurus, an iconic pairing that anyone interested cannot afford to miss. But why? Put simply; star appeal and media coverage. The ball is an evening event, always set on the first Monday in May to raise money for the costume institute at the Metropolitan Museum of Art in New York City. Sounds relatively basic and ordinary? think again. It is a heavily publicised event, and a ticket ensures your presence on the world stage for years to come. Ironically, the most iconic moment of the gala is the red carpet before the show, as the world press the morning after catalogue, in detail the outfits, body language and general celebrity star appeal of having dozens of high profile celebs all in one building at the same time. Ironically, and completely in keeping with current technology, the outfits are "memed" on social media the n
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BRANDED FASHION - LOVE IT OR LOATH IT

BRANDED FASHION - LOVE IT OR LOATH IT Brand logos are extremely popular with current Instagram bloggers and their street style, but they continue to divide the fashion community as a question of taste. Many people wrongly judge their fashion aesthetic around how much their outfit costs, and designer logos are an immediate way to communicate that to the average passer by. Personally, I like the look of a logo, so long as it positively impacts the outfit and is not done to "show off" the brand. Many people feel that any brand logo is done to enforce the brand on others, but if you look deeper than just how much that item of designer clothing may cost, logos are a good example of iconic graphic design, and I personally love the look of a logo (if done *classily*). The first logo to outwardly show a brand name was the monogram print of French trunk maker Louis Vuitton. In 1896, Louis Vuitton's son, Georges created the pattern in a bid to prevent counterfeiting of the
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How to refresh your wardrobe

How to refresh your wardrobe  I don't know about you, but my wardrobe could do with a bit of a re-evaluation. About two years ago I cleared my wardrobe out and only kept the items I really needed and whats funny is, two years ago, I had a hugely different take on my personal style, and if I'm honest, I haven't really found it yet. I'm only 17 years old, and so my wallet doesn't have a huge amount of room to buy new clothes all the time, so this how to guide will let you only buy what you will actually wear. Tip #1 BE OBJECTIVE When looking at your wardrobe, try to look at it with an objective lens. Take the sentimental angle away from your clothes and only look to keep something if you actually wear it, not if you keep it because of a special memory. Also, at this stage its worth mentioning that just because something cost you a lot of money in the past, you don't need to keep it. High price does not equal great style, or infant, your style. Tip #2 BUY
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Fur in the fashion industry

Fur in the fashion industry: Friend or Foe? F.U.R. The three letters that, when under that syntax can completely divide followers of both fashion and animal welfare. Once a highly regarded material in fashion that epitomised luxury and comfort, it now holds controversial connotations. Personally, I find fur extremely difficult to wrap my head around. Fur has been used in clothing since, most likely the beginning of time. Cavemen are likely to have used the hides from animals that they killed to eat as protection from their artic, pre centrally heated winters. The key here is that, for them, the fur was a necessary by-product of their eating habits, they didn't kill the animals for their skins, but for the flesh. Skip forward thousands of years, and by the 1980s (arguably earlier), fur was no longer a necessity for warmth, but a symbol of wealth and "style", used to trim coats and jackets with no other use other than being simply aesthetically. The majority of fur, 8
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What to do in Paris

What to do in Paris Actress Audrey Hepburn once said “Paris is always a good idea”, and she was not wrong! Paris is one of my favourite cities and this list will tell you all of my favourite things to do when you're in the city of light! 1. A trip up the The Eiffel Tower This is a complete must, it is to Paris what the Empire State is to New York. An icon of design and engineering it was originally created for the entrance to the 1889 World Fair and was never taken down afterwards! The views from all levels are stunning, and give an incredible look at the city from above. You can pinpoint all of the iconic sights from the top, and if you're lucky, you may see a proposal or two, as hundreds of people propose every week on the iconic structure. 2.A snack at the Cafe Marly Okay, this one is not that budget friendly (I learned this the hard way) but it is so worth it for the stunning views across the Musee de Louvre, and I ordered the cheapest thing on the menu
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Milan/ Paris Fashion Week Highlights

Milan/Paris Fashion Week Highlights I feel like Milan can sometimes be sucked in between London and Paris, perhaps because the stamina of fashion month is beginning to drag, and the adrenaline is dwindling...but this season, that definitely didn't happen. Designers wowed audiences with bold, striking colour use, a playful attitude and inquisitive welcome to Milan.  Let's begin with Dolce and Gabanna , their collections are always so fun and combine classic, vintage shapes with bright, modern colours for a really visualy engaging show. I love their use of silk printed tailoring, combined with a mini crown, I mean THAT is runway done right, not too unwearable but at the same time a bit nutty! As always, we saw D&G's classic prints where they take relatable subjects, like a can of beans and fling them into high fashion. This season it was combined with lettering, which, being a lover of language, I really like! Lettering looks effortless, but still says "I do f
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