In Harry's Shoes

The changing face of Fashion media today. Fashion media is the primal way that fashion is communicated to a wider audience, and when looking at fashion media, we have to look at how technological advances have developed all types of media communication to advance. The market for communication is a large and diverse place, many companies spend enormous amounts of money on communicating their product to a wider audience through marketing, advertising and face to face selling. Therefore it’s no surprise that in order to have your product remembered, the way your customer is exposed to it has to be unique and different to the rest. The most innovative fashion media, like online social media is the most important fashion media today. Social media is a broad term of classification, and not every type of social media can communicate fashion to a viewer effectively. I think that instagram is an extremely important example of fashion media. According to statista.com, there are 800 Million