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Supreme X Louis Vuitton: A match made in a skatepark heaven?

Supreme X Louis Vuitton: A match made in a skatepark heaven?


Parisian Fashion house Louis Vuitton recently unveiled its newest collaboration with street wear brand Supreme last month in Paris 


The collection has a modern, youthful nature that I think is exactly what Kim Jones, the creative director of menswear is trying to inject into the brand, however I have yet to see a piece of the collaboration I like. The brand Supreme is not a brand I would want to shop at, I'm a more classic dresser and the pieces are quite trendy. To be completely honest, I really don't like it, and think it is slightly "style over substance"

Firstly, I don't like the new red and white monogram design because I hate the idea that the classic monogram colours of brown and ivory (created in 1896) is now part of a "range". This is not the only variation available as last year, Vuitton released a blue colour scheme and a "reverse" monogram where the classic colours have been inverted, as well as 2 multicolour versions created in collaboration with Takashi Murakami in 2003 (discontinued last year) I'm not a fan of any of the monogram variations so from the get go I didn't like the collaboration with Supreme.
The Skateboard case

The Classic Monogram canvas
The accessories, such as the skateboard case (again adorned with the infamous red monogram) are not hugely luxurious in my opinion, which for a very expensive accessory is a real shame, although I’m sure the quality is there.
The Keepall Bag

In my honest opinion, although I appreciate its creative, and youthful value, I’m really not a fan. I feel the collection is not the match made in heaven it looks on the runway. The red colour used in the collection is significant because it is the colour of Supreme and is featured in their logo. I find the red actually a little obnoxious, and in-your-face especially paired with the huge white lettering design featured on the Keepall duffle bag. I think the classic Keepall design (which was created in the 1920s) has been lost in the collaboration and doesn’t do the bag justice. I had one friend ask whether it was photoshopped, and I think this sums up perfectly my opinion of the design.

Louis Vuitton launched into clothing for the collaboration as well. It is the only part of the collection I can actually see on young people because it was surprisingly wearable for high fashion. The denim, adorned with monogram with more subtle supreme logos is more tasteful, and usable but will no doubt retail in the upper hundreds.

I don’t feel the collaboration will be hugely successful for their target market of young people (not that anyone of any age can’t wear it but Supreme is worn mostly by young people) because the trunk alone costs around £50,000. Not cash that most teens will drop on a home furnishing.

Louis Vuitton x Supreme : seen on a rich kid of Instagram near you later this year.

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